I'm part storyteller, part data nerd, and fully obsessed with content that earns its keep. I've led enterprise branded campaigns, built SaaS content engines, and produced across video, podcast, editorial, and social, always chasing the unglamorous metrics that actually matter: traffic, leads, revenue.

  • I had the privilege of hiring Victoria and it ranks as one of the best professional decisions I’ve ever made. Victoria hit the ground running, crafting and launching an impressive 6 and 12 month, multi channel content strategy that kicked off a total revolution of our content performance. The impact on our SEO, domain rating, and organic traffic was nothing short of remarkable. As a project leader, she brings refreshing creativity, organization, collaboration with results-oriented strategy. When faced with obstacles, she adapts swiftly, keeping the process drama-free. As a teammate, Victoria exudes infectious enthusiasm and possesses and extremely high level of emotional intelligence. She’s the first to offer congratulations and is a cheerleader for all her teams. Victoria embodies competence and character. I wholeheartedly recommend her.

    Jen Sullivan, Director of Product Marketing

  • Content marketing at ProductPlan is top-notch, even with a small team! Victoria's approach to content marketing wasn't just lead generation or supporting the product that I managed, though our content marketing was tremendously successful at both of those things. What made our content marketing different was that our content helped achieve business goals around supporting product teams through education, insight into how other product teams worked, and tools to make work easier. Customers constantly raved about ProductPlan's content. Victoria led our successful content marketing team. Not only is she fantastic at her job, but she's also an absolutely delightful person.

    Rachel Wynn, Product Leader

  • Victoria is a creative, outcome-driven, and strategic leader. During the two years I worked with her on the Marketing team at ProductPlan, she implemented several new content initiatives that transformed our content function into an industry powerhouse. She has a gift for empowering cross-functional teams and identifying opportunities to improve existing processes. Victoria has the skills to make any project and team successful, and I am grateful to have learned and grown with her.

    Sierra Newell, Marketing Programs Manager

  • Victoria is a highly skilled marketer with a deep understanding of organic strategy, which I witnessed through her creative and high-quality content. She was constantly identifying new opportunities to reach users through avenues such as blogs, glossaries, and eBooks. In my time at Hone, Victoria had already increased our website's organic traffic significantly through her efforts in implementing relevant, reliable, and searchable content. On top of all this, Victoria was an absolute pleasure to work with. Her positive attitude and willingness to collaborate makes her a great addition to any team.

    Caleb Montgomery, Digial Marketing Lead

Branded Content Campaigns

At LA Times Studios, I lead brand storytelling and content strategy for branded campaigns across video, podcasts, and editorial for clients like Disney, Pfizer, Balenciaga, and Audible. I own the pitch process, manage client relationships, and lead project management from kickoff through close, an approach that's lifted win rate by 15% and earned a NAI Branded Content Award.

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Editorial & Thought Leadership

I turn complex topics into content people actually want to read — from SEO-driven explainers to thought leadership that drives action. I track traffic, engagement, and lead quality to double down on what works, delivering measurable lifts in organic traffic, qualified leads, and brand authority.

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Full-Funnel Content Programs

My research process starts with talking to sales and customers, and staying close to which clients are coming through the pipeline, to identify the right topics for high-value lead generation content like workbooks, eBooks, and webinars. Each asset anchors a full campaign with email nurture and personalized recommendations that move people from curious to converted, building a stronger pipeline of qualified leads and shortening the path to conversion.

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Short-Form & Social Video

I led a video marketing strategy built around thought leadership rather than straight promotion, producing high-quality, SEO-optimized videos that ranked well and reached the right audience. That approach strengthened brand credibility and drove more website traffic and conversions.

Share Your Product Story

Creative Brief | On-set producer | Storyboard | Script Copywriting | Post-production | Project management

A snappy, upbeat video campaign made for ProductPlan, a product roadmap software company. Highlighting ProductPlan’s ease of use and scalability, this video demonstrates how a visual roadmap can connect and rally your team around the product story, empowering you to focus on what matters.

Spotlights

Creative Brief | Director | Project Management

Thought leaders in product management share their career experiences and lessons in this popular YouTube series.

What is a….

Creative Brief | On-set producer | Storyboard | Script Copywriting | Actor | Director | Post-production | Project management

Informative organic YouTube series driving 15% traffic back to the website. Supporting evergreen content rank. Amassing 350K+ views.

Podcast Production

I created and produced a podcast series featuring Fortune 500 executives, then repurposed each episode into content across formats like articles, social, and video to extend its reach. The series built brand authority and audience trust, positioning the brand as a go-to voice in the space.

Learning Works

A series of in-depth conversations with L&D leaders from Facebook, SuccessFactors, McDonald’s, and more on how they’ve built game-changing strategies, unleashed business growth, and scaled their global L&D.

Social Media

I ran a social media strategy focused on audience engagement, brand awareness, and lead generation, with a consistent posting schedule and content built to spark real interaction. I tracked performance closely and adjusted based on the data, driving stronger reach, better conversion rates, and a more consistent brand presence online.

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Travel Writing

Madrid's Must-Eats
Marrakech for the Senses
How to Find Community & Make Friends in San Francisco
10 Secret Facts about the Paris Metro
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