Victoria Fitoussi's Content Marketing Portfolio

Content marketing at ProductPlan is top-notch, even with a small team! Victoria's approach to content marketing wasn't just lead generation or supporting the product that I managed, though our content marketing was tremendously successful at both of those things. What made our content marketing different was that our content helped achieve business goals around supporting product teams through education, insight into how other product teams worked, and tools to make work easier. Customers constantly raved about ProductPlan's content. Victoria led our successful content marketing team. Not only is she fantastic at her job, but she's also an absolutely delightful person. I would definitely work with Victoria again and recommend her as a colleague to any of my close friends (or all of LinkedIn!).

Rachel Wynn, Product Leader
Victoria is a creative, outcome-driven, and strategic leader. During the two years I worked with her on the Marketing team at ProductPlan, she implemented several new content initiatives that transformed our content function into an industry powerhouse. She has a gift for empowering cross-functional teams and identifying opportunities to improve existing processes. Victoria has the skills to make any project and team successful, and I am grateful to have learned and grown with her.

Sierra Newell, Marketing Programs Manager
Victoria is a highly skilled marketer with a deep understanding of organic strategy, which I witnessed through her creative and high-quality content. She was constantly identifying new opportunities to reach users through avenues such as blogs, glossaries, and eBooks. In my time at Hone, Victoria had already increased our website's organic traffic significantly through her efforts in implementing relevant, reliable, and searchable content. On top of all this, Victoria was an absolute pleasure to work with. Her positive attitude and willingness to collaborate makes her a great addition to any team.

Caleb Montgomery, Digial Marketing Lead

Editorial & Thought Leadership

I build full-funnel editorial strategies that turn complex topics into content founders and operators actually want to read, from SEO-driven explainers to thought leadership that moves people from awareness to action. I track clear KPIs (traffic, engagement, lead quality) to double down on what works and cut what doesn't. The result: measurable lifts in organic traffic, qualified leads, and brand authority.

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Full-Funnel Content Programs

I design lead generation programs built around high-value content formats like workbooks, eBooks, and webinars that meet founders and operators where they are in their journey. Each asset is part of a larger content family, supported by email nurture and personalized recommendations that move people from curious to converted. The result: a stronger pipeline of qualified leads and a measurably shorter path to conversion.

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Short-Form & Social Video

I spearheaded a holistic video marketing strategy, transcending mere promotional content to establish them as thought leaders in their industry. By producing informative, high-quality videos and optimizing them for SEO, we achieved significant visibility in search engine results, attracting a targeted audience. This approach not only bolstered the brand's credibility but also boosted website traffic and conversion rates, solidifying the company's position as an authoritative voice in their field.

Share Your Product Story

A snappy, upbeat video campaign made for ProductPlan, a product roadmap software company. Highlighting ProductPlan’s ease of use and scalability, this video demonstrates how a visual roadmap can connect and rally your team around the product story, empowering you to focus on what matters.

Spotlights

Creative Brief | Director | Project Management

Thought leaders in product management share their career experiences and lessons in this popular YouTube series.

What is a….

Informative organic YouTube series driving 15% traffic back to the website. Supporting evergreen content rank. Amassing 350K+ views.

Podcast Production

I created and produced a podcast series featuring industry experts and thought leaders, turning in-depth conversations into a content engine for brand authority and audience trust. Each episode became raw material for repurposed assets across formats, extending reach and impact well beyond the original recording. The series built genuine community with the target audience while positioning the brand as a go-to voice in the space.

Learning Works

A series of in-depth conversations with L&D leaders from Facebook, SuccessFactors, McDonald’s, and more on how they’ve built game-changing strategies, unleashed business growth, and scaled their global L&D.

Travel Writing

How to Find Community & Make Friends in San Francisco

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Social Media

I executed an impactful social media strategy, focusing on audience engagement, brand awareness, and lead generation. By creating a consistent posting schedule, crafting engaging content, and fostering meaningful interactions, we increased our online presence and cultivated a loyal online community. Additionally, I closely monitored performance metrics, allowing for data-driven adjustments that resulted in higher reach, improved conversion rates, and a stronger digital brand identity.

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